BUSINESS ADMINISTRATION
WITH MAJOR IN
MARKETING AND MANAGEMENT

Program Objective

        To prepare the student for entry into a career in business management, marketing, and sales.  The program is recommended for persons who aspire to management positions or business ownership.

        Marketing professionals assist in developing a company's detailed marketing strategy.  With the assistance of subordinates, they determine the demand for the firm's products and services and identify potential consumers.  Marketing managers develop pricing strategy with an eye towards maximizing the company's share of the market and ultimately its profits.

        Sales managers direct the firm's sales program.  They assign sales territories and goals and establish training programs for their sales representatives.

Career Opportunities

Competency Profile

        Upon completion of the Marketing and Management program, the graduate should be able to:


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