Dissertation topics are challenging because a dissertation must be original scholarly work that contributes to the field. It is daunting to try to come up with a subject or an angle on a topic that no one else has ever discovered, considered, or written on before. However, this is not necessarily the challenge; often, it is a great idea to just come up with your own unique way of approaching a matter that has been covered already or researching a problem for a particular company and developing a thoroughly researched proposal for solutions or strategies.
There are many avenues to take when generating strategic management dissertation topics. For example, you may decide to assess the strategic management in a particular industry for a particular region or locality. This assessment could examine the market for a particular country or section of a country, or it could be a more global examination that compares different markets, such as US, Europe, and Asia-Pacific regions.
Another example would be an analysis of particular online networking websites and how management tactics affect these practices. As online networking and communication becomes more and more prevalent, examining the management strategies that companies use through these websites or that the website companies themselves use would be timely and could be applied to an assessment of how effective companies’ marketing and management strategies are when using these networking sites.
Other effective dissertation topics could address an ethical or ideological business issue, established management strategies, different business environments, interpersonal office relationships, stakeholder influences, or competitive advantage versus ethical practices. For instance, one could address what the crucial management strategies are for particular categories of startup businesses to become successful and grow their brand. One particularly interesting way to approach any strategic management topic is by examining the cultural implications of a particular tactical business process. For instance, how does a particular strategy’s effectiveness or implementation differ across cultures?
In the end, any research subject should either address a particular management problem that would benefit an organization or industry and for which you will research and propose a solution, or examine a business or industry concern for which you will research and evaluate practices that are currently being employed with the ultimate goal of presenting results that will influence future business practices. In sum, discover a problem or concern that needs to be addressed, do comprehensive research, and determine how you want your research to make an impact or shape business strategies.