McCann School of Business and Technology


BUSINESS ADMINISTRATION
WITH MAJOR IN
MARKETING AND
MANAGEMENT

Program Objective

     To prepare the student for an entry level career in business management, marketing, and sales. The program is recommended for persons who aspire to management positions or business ownership.

     Marketing professionals assist in developing a company's detailed marketing strategy. With the assistance of subordinates, they determine the demand for the firm's products and services and identify potential consumers. Marketing managers develop pricing strategy with an eye towards maximizing the company's share of the market and ultimately its profits.

     Sales managers direct the firm's sales program. They assign sales territories and goals and establish training programs for their sales representatives.

Career Opportunities

  • Sales and Marketing Manager

  • Credit Manager

  • Office Manager

  • Retail Store Manager

  • Public Relations Specialist

  • General Manager

  • Business Proprietor

  • Sales Representative

Competency Profile

Upon completion of the Marketing and Management program, the graduate should be able to:
  • Provide a clean and sound presentation in any type of sales situation.

  • Demonstrate effective problem-solving abilities and techniques.

  • Utilize business skills involving service to the public.

  • Provide excellent customer service skills and handle customer complaints effectively.

  • Apply managerial skill training to a working business environment.

  • Demonstrate the effective use of communication skills, both verbally and in writing to perform positively in any business environment.

  • Use computer word processing and spreadsheets using Microsoft Office software programs efficiently.

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